As a startup founder, you are likely struggling with multiple responsibilities – product development, sales, customer service, white label ppc agency and more. Among all, marketing is important too, especially pay-per-click advertising, which is not a piece of cake.
However, this art of selling hotcakes can be executed through a white label ppc agency campaign. When done right, it can drive leads and sales, but who has the time and expertise at such an early stage of startup?
That’s where outsourcing to a white label ppc agency can take some burden off your shoulders. By leveraging white-label PPC management, you can not only focus on scaling your startup but also hand over the complexities of PPC to experts.
Why hiring a white-label PPC agency is a common practice for startups?
Have you heard that saying?
“A jack of all trades but master of none!”
This same goes for people who think a startup is a master of everything it offers. No, the reality is a bit different.
And especially for marketing services like white label ppc agency, which are a whole universe in itself, is not everyone’s cup of tea. That’s why outsourcing white label ppc agency management services is a common practice among startups.
It allows them to get the white label ppc agency services of the host company done from a third party while labeling them as their own. In this way, the process from keyword research to campaign creation and setup, campaign management, and optimization handles Google ads to meta ads completely. So, you, as a startup owner, can sit back while the white label ppc agency experts run the ads on your behalf and drive results.
Some key benefits outsourcing to a white label ppc agency gives
Access to experts without overhead
Undoubtedly, white label ppc agency advertising is a complex field that requires a deep understanding of platforms like Google ads, meta ads, and social media advertising. Since startups may not have the in-house experts to navigate these platforms and their advertising effectively, outsourcing to an external PPC agency is better.
Additionally, hiring an external team of PPC experts doubles performance while reducing overhead costs. This way, you have the right team that’s updated about the latest trends and equipped with the tools to bring results.
Scalability and flexibility
The key benefit of hiring white label ppc agency management services is you can easily fluctuate according to PPC demands. You may need an aggressive PPC strategy for one month and may take a break for the next. So having an in-house team can be challenging.
However, outsourcing PPC services gives you more flexibility to scale your campaigns. You can also quickly adapt your spending and budget based on peak seasons and performance data.
Stay focused on the core functionalities
Time is money, but only when spent on what you do best. Since managing PPC campaigns can be time-consuming, it is better to outsource to a white label ppc agency. You can focus on essential business parts while the PPC experts monitor, analyze, and optimize the ad campaigns.
Moreover, it not only saves you time and resources but also directs you to give your best. This way, you can give equal attention to essential parts of a startup without overlooking and overspending on a specific thing.
Ways white-label PPC drives your startup growth
Better campaign performance:
Since white-label PPC agencies are the masters of creating and managing high-performing campaigns, it is easier to drive results. Having the right skill set and tools, they have complete know-how of the trends and data to enhance the ROI.
Additionally, quality comes when you have put your effort in the right direction. Similarly, generating marketing-qualified leads and sales-qualified leads is possible with the right data and experts. From writing ad copies to refining the target, and optimizing the bidding strategy, a white-label PPC agency can play around with elements to bring the best results. As a startup, you can win more leads, conversions, and revenue without getting into the basics of PPC ads.
The quickest way to market:
Time is the key, and no one values it better than a marketer. A marketer and especially a PPC ad specialist knows the worth of every second because it counts in dollars. A minute delay in launching marketing campaigns can result in losing potential leads and revenue.
Startups already know the fact, that building an in-house PPC team takes time and more budget to recruit, hire, and train new resources. It affects or slows down the process of marketing, ultimately impacting the results.
Therefore, getting white-label PPC management services from experts can help you target the right audience at the right team with the right company. Best of all, it gives a competitive edge to startups in the overcrowded markets.
Focused on customer acquisition:
No doubt, every business aims to retain and acquire customers for a longer time. PPC advertising is one of the best ways to make it happen. It has the potential to drive targeted traffic to your business website and convert visitors into customers. You can consider it the best and doable way to hit the bull’s eye without burdening yourself with ad intricacies.
Additionally, with white-label PPC management, your campaigns are designed and executed with a focus on customer acquisition. This way, the ad agency taps into the untouched areas to understand your target audience and how they could bring the best results out of them.
Access to advanced tools and technology:
As said earlier, PPC ads management is not easy. A great deal of keyword research is required for effective PPC ads management. Besides, competitor analysis and performance tracking are also essential parts of the process. Access to the right tools and technology is a must to perform these chores like a pro.
However, a white-label PPC agency already has the right tools in place. This reduces the expenditure on an in-house PPC team while making your startup grow with the desired results.
Final Takeaway
For business startups, becoming a master of all is nearly impossible. This is where outsourcing to a white-label PPC agency sounds like the perfect idea to grow your startup. This not only saves you from overhead costs and extra time but also gives you a competitive edge.